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Wednesday, March 30, 2005

 

Can you write a letter like this one?

So until May 2004, I unfortunately wasted a lot of time because
I looked at learning copywriting skills simply as one skill
related to selling my own products online -- not as an
end in and of itself, as a way that I could make a lot of
money.

Then somebody sent me an email. I don't recall who or why.
It did have a link that led to the online version of a salesletter
from Bill Bonner, Publisher of Agora (one of the largest
publishers of health, travel and financial information
newsletters in the world) --

Can You Write a Letter Like This One?

And of course, I answered sure, so what?

But kept reading and learned what I had been so blind
to up until then -- that copywriters can make big bucks
by writing direct mail sales letters.

That letter sells a course from AWAI / American
Writers and Artists Institute. Michael Masterson's
Accelerated 6 Figure Copywriting course.

I had an epiphany.

I can write well. (As I put it earlier in this blog,
give me the structure and I can write anything.)

I have sales experience. (Low level telemarketing and
door to door cable TV, but so what? If I were a high
income salesperson I wouldn't be looking for new
opportunities. I have studied a lot of high-level
sales techniques, from Zig Ziglar to Tom Hopkins
to Neil Rackham's S.P.I.N. I believe that if I could
afford to go some months on a low income to
build up my experience and leads before getting
high commissions, I could be a good salesperson.
But I don't know how I'd handle the transition.
Plus, I prefer to remain in front of the computer
writing instead of face to face.

I have experience writing online salesletters for my
two ebooks -- Secrets of Changing to a Computer
Career and Take Charge Gambling for Winners.

I want to make lots of money. I have eliminated the
poverty consciousness and bad attitudes toward
money and rich people and "selling out" my talent
that I had in the 70s and 80s, making me then
resistent to the idea of making money by writing
for sales and businesses.

So why not?

Well, frankly, I was skeptical about the degree of
opportunity offered. Was it really possible for
someone like me, no longer as young as I used to
be and without any industry contacts, to get jobs
writing sales letters for mail order products.

Well, it didn't cost much to get started, so I sent
off for the first lesson, back in May 2004.

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