Dramatic Sales Writing

Looking back over this blog, I see I skipped
a step. Part of the problem of writing this
entries intermittently. Oh well. I must
have written this in my head, then forgot
to get down on the PC as well.

OK, I'd never considered copywriting as a
career because I'd foolishly overlooked
its income potential and -- in my extreme
youth -- because I didn't want to "sell
out" my writing talent.

I picked up some ad copy tips when I was
in network marketing and placing other
types of ads (such as a classified ad
for a 900 number extension -- laugh if
you like, but it made me over $400).

I read CASH COPY by Jeffrey Lant. I learned
some things from a Randy Gage tapeset on
network marketing. I remember getting a
salesletter from him selling attendance
at a $5000 week-long learn to write copy
bootcamp which said you could make a lot
of money as a copywriter, but didn't
go into enough detail of that aspect to
sell me on copywriting, and certainly not
enough to shell out $5000 I didn't have.

I wish I'd been smarter faster, but I
wasn't.

When I began marketing ebooks on the
Internet I picked up Dan Kennedy's
THE ULTIMATE SALESLETTER book and learned
a lot from that. Also from Joe Robson and
Ken Evoy's MAKE YOUR WORDS SELL, which
is really good on how to turn features
into benefits.

I also picked up a lot of other basic
tips because a lot of what Internet
marketing is about is copywriting. Many
of the top Internet marketers are or
have been for-hire copywriters -- such
as Yanik Silver and Marlon Sanders.

Still, I had a mental block about taking
it seriously enough to study it in depth
and then sell my copywriting services
out to anybody else.

I don't know why. It seems crazy to me
now. But there it was.