Dramatic Sales Writing

I'm not sure when I first became aware of
copywriting. I guess, in the general sense of it
being the writing of ads and commercials, I knew
of it a long time ago.

And I absolutely rejected the idea of me
doing that kind of writing. I hated commercials -
they're what interrupted movies I was watching
on TV. I just could not see myself sitting down
and writing some crazy stuff about a woman comparing
detergents.

In my very early youth, I was of course against the
rich. I did want to make a lot of money from my
writing, but I wanted to do so by writing
bestselling novels.

Eventually, circumstances forced me to change my
attitude toward money, prosperity and the economy.

I actually took a low-level telemarketing job to
pay bills back in 1984. From there I switched to
selling cable TV door to door. I decided I better
know what I was doing, and so bought my first book
on sales -- Secrets of Closing the Sale by Zig
Ziglar.

I've worked on my attitude since and have read a
lot more about sales and marketing.

But even as I progressed in this way through the
1990s, through trying out home businesses, writing
ads for my 900 number and flyers for products in
my network marketing business, it still did not
occur to me to make money by writing marketing
materials.