Dramatic Sales Writing

Related to the idea of tweaking current packages,
how about updating them?

I've gotten enough promotions in the mail to
notice that many times certain parts are so
standard they're almost boilerplate -- bio of
the "brain" etc.

Sometimes, there's nothing new except the
headline and lead -- which are based on recent
financial news and how it relates to the product.

Then it leads in with various successful stock
picks, the offer etc.

So, a newsletter that last year was being sold
with an Enron-warning headline, is now being
sold with a warning related to the recall of
Vioxx -- yet almost everything else is the same.

Except the track record could also be
periodically updated, to include a recent
hit pick, for example.

I guess I'm really asking, when is the control
no longer the control?

If I wrote the Enron headline package and it
pulled well but someone else wrote the Vioxx
headline and that was attached to the body of
my package -- is it still my control?

Seems like it can get very complicated, for
legitimate reasons, to keep up with current events.

other copywriters