Dramatic Sales Writing

Separate but related is a quibble I have with
my reviewer not believing that travel is a
benefit for older men.

Now, here I can see that it's more emotionally
satisfying to paint a picture of travel than to
just say "travel," but my reviewer didn't like
that either.

What am I missing here?

1. About half of the entire travel market
consists of people over 55.

2. One fear of old age I have is of not
being able to travel due to physical
problems.

I love to travel and look forward to doing
a lot of it when I'm no longer tied down.

You can accuse me of confusing myself with
the market but the predominance of seniors
in the travel market suggests that my interest
in widely shared.

I'm sure that many older men prefer to stay home --
but I also believe that many men do want to
travel. Probably some of the men who stay home
WOULD travel -- if they could.

And since the men's supplement market as
described to us was of men with active
lifestyles, it stands to reason they'd be
more likely than the average old coot to want
to spend time traveling.

Stay-at-home, stick-in-the-mud types are less
likely to care about their health anyway.

My mother is obviously not a man, but she's
in her early 80s and still travels to other
countries. About 10 years ago she went to the
Galapagos Island -- and that trip included a
walk through the jungle of Ecuador where she
went into some quicksand.

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