Dramatic Sales Writing

Since I am probably the only person on Earth who
has recently clicked on every website listed by
every registered member of the main copywriting
boards (for The Ultimate Copywriting Resources
Center site), I thought I'd write about what I
found.

I did go to all member pages of Kate's forum, AWAI,
Michel Fortin and Ken Calhoun's boards.

I did not keep record of the exact numbers, but as
a general rule these findings are true and the
numbers are probably pretty close for all the 4
boards.

I did not read, explore and analyse the sites
because I'd have never finished. I did see enough
to get their general nature.

1. A large majority of the registered members of
these copywriting boards do NOT have a website in
their registration information.

Yes, this is logical for AWAI where we'd expect
most to be strictly students, but it's just as
true for the "pro" board of Michel Fortin.

2. Many, perhaps half or more, of those members
have sites that have no relation to copywriting.

So this means many people are studying copywriting
to apply it to their own online businesses, so
they're not competition.

3. The vast majority of copywriters with sites
listed that sell their copywriting services have
conventional sites.

Some of them even hide the copywriter's name under
a cute business name. Sometimes that seemed to be
because the business was a team of people. Other
times, the person behind the site wanted to remain
invisible.

Only a handful have long copy letters selling
their services.

So, if you put up a website promoting your
copywriting services with a long sales letter
promoting yourself as well as you would promote
a product for a client, you have that as an
advantage over all but a handful of other
copywriters.

Another copywriting resources page