Dramatic Sales Writing

Definitive Yellow Pages Success Package by Alan J. Saltz


Recently there's been a buzz in the copywriting community
online regarding writing Yellow Pages ads.

Someone on Micheal Fortin's Copywriter's Board started a
thread which soon became the longest one ever in the board's
history.

Ryan Healey, Matt Marshall and Mike Morgan have addressed
writing for Yellow Pages on some of their recent copywriting
calls.

Some copywriters have revealed their tips and techniques
for getting business in this area.

It's clear now that one of the top resources is the
above book by Alan Saltz. He participated in the above
forum thread and obviously knows his stuff.

One question I still have is, how to do this full time
around the year, when most Yellow Pages come out just
once a year -- and have a set deadline.

Still, there're Yellow Pages published around the world --
including English, so you can no doubt solicit work not
only from your local businesses, from any business
that pays for Yellow Pages.

I presume that if you're reading this, you use English.
Well, English is the language of Yellow Pages in many
countries even where most people speak another or
other languages.

How many other types of copywriting do you know of where
your competitor (the Yellow Pages publisher itself)
will hand deliver a list of all your local prospects
right to your door every year?

Yellow Pages copywriting